Cookie Policy

What Are Cookies

Cookies are small text files that are stored on your device when you visit our website or use our services. They help us provide you with a better, faster, and more personalized experience.

How Cookies Work

• Cookies are created when your browser loads our website
• They contain information about your preferences and activities
• Cookies are sent back to our servers with each subsequent request
• This allows us to recognize you and customize your experience

Similar Technologies

• Web beacons and pixel tags for tracking email opens and clicks
• Local storage for storing larger amounts of data
• Session storage for temporary data during your visit
• Device fingerprinting for fraud prevention and security

Benefits of Cookies

• Remember your login status and preferences
• Provide personalized content and recommendations
• Analyze website performance and user behavior
• Enable social media features and integrations
• Deliver relevant advertisements

Types of Cookies We Use

We use different types of cookies for various purposes to enhance your experience on our platform.

Classification by Purpose

• Essential Cookies: Required for basic website functionality
• Performance Cookies: Help us understand how you use our site
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Deliver relevant ads and measure effectiveness

Classification by Duration

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain on your device for a set period
• Secure Cookies: Only transmitted over encrypted connections
• HttpOnly Cookies: Cannot be accessed by client-side scripts

Classification by Origin

• First-Party Cookies: Set directly by LitePlay
• Third-Party Cookies: Set by our partners and service providers

Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled without affecting core functionality.

Authentication and Security

• User login status and session management
• Security tokens and CSRF protection
• Account verification and two-factor authentication
• Fraud prevention and abuse detection

Website Functionality

• Shopping cart contents and checkout process
• Form data preservation during navigation
• Language and region preferences
• Accessibility settings and accommodations

Load Balancing and Performance

• Server routing and load distribution
• Content delivery network optimization
• Error tracking and debugging information
• API rate limiting and throttling

Legal Compliance

• Cookie consent preferences
• Privacy policy acknowledgment
• Terms of service acceptance
• Age verification and parental consent

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website and identify areas for improvement.

Website Analytics

• Page views, unique visitors, and session duration
• Traffic sources and referral information
• Popular content and user journey mapping
• Bounce rates and exit page analysis

Performance Monitoring

• Page load times and rendering performance
• Error rates and crash reporting
• Feature usage and adoption metrics
• A/B testing and experiment tracking

User Behavior Analysis

• Click tracking and heatmap generation
• Scroll depth and engagement metrics
• Search queries and result interactions
• Game play patterns and preferences

Third-Party Analytics Services

• Google Analytics for comprehensive website analytics
• Mixpanel for detailed user behavior tracking
• Hotjar for user session recordings and heatmaps
• New Relic for application performance monitoring

Functional Cookies

These cookies enable enhanced functionality and personalization features to improve your user experience.

Personalization Features

• Game recommendations based on your preferences
• Customized dashboard and interface layouts
• Saved search filters and sorting preferences
• Personalized content and featured games

User Preferences

• Theme selection (light/dark mode)
• Language and localization settings
• Notification preferences and frequency
• Display options and view preferences

Social Features

• Social media integration and sharing
• Friend connections and social gaming features
• Community forum preferences
• Chat and messaging functionality

Enhanced Functionality

• Recently viewed games and content
• Wishlist and favorites management
• Progress tracking and achievement systems
• Offline mode and data synchronization

Advertising and Marketing Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

Targeted Advertising

• Interest-based advertising based on your gaming preferences
• Demographic targeting for relevant game recommendations
• Behavioral targeting based on platform usage
• Lookalike audience creation for similar users

Ad Delivery and Optimization

• Frequency capping to limit ad repetition
• A/B testing of different ad creatives
• Real-time bidding and programmatic advertising
• Cross-device advertising synchronization

Campaign Measurement

• Click-through rates and conversion tracking
• Attribution modeling for multi-touch campaigns
• Return on ad spend (ROAS) calculation
• Customer lifetime value analysis

Advertising Partners

• Google Ads for search and display advertising
• Facebook Ads for social media marketing
• Unity Ads for in-game advertising
• AdMob for mobile app monetization

Third-Party Cookies

We work with trusted partners who may set their own cookies to provide services and enhance your experience.

Service Providers

• Payment processors for secure transaction handling
• Content delivery networks for faster loading
• Customer support platforms for help and assistance
• Email service providers for communications

Analytics and Research Partners

• Market research companies for user surveys
• Data analytics firms for advanced insights
• User experience research platforms
• Competitive intelligence services

Social Media Platforms

• Facebook for social login and sharing features
• Twitter for content sharing and engagement
• Discord for community integration
• YouTube for video content and streaming

Gaming and Entertainment Partners

• Game developers for enhanced gaming features
• Streaming platforms for live gameplay
• Esports organizations for tournament integration
• Gaming hardware manufacturers for optimization

Managing Your Cookie Preferences

You have control over how cookies are used on our platform and can adjust your preferences at any time.

Cookie Preference Center

• Access through our cookie banner or privacy settings
• Granular control over different cookie categories
• Real-time updates to your preferences
• Clear explanations of each cookie type

Consent Management

• Opt-in consent for non-essential cookies
• Easy withdrawal of consent at any time
• Separate controls for different purposes
• Respect for "Do Not Track" browser signals

Account Settings

• Cookie preferences linked to your user account
• Synchronization across devices and sessions
• History of consent changes and updates
• Export of your cookie preference data

Impact of Disabling Cookies

• Some features may not work properly
• Personalization will be limited
• You may need to re-enter information frequently
• Advertising may be less relevant

Browser Cookie Controls

Most web browsers provide built-in tools to manage cookies and tracking technologies.

Browser Settings

• Block all cookies or only third-party cookies
• Delete existing cookies from your device
• Set cookies to expire when you close your browser
• Receive notifications when cookies are set

Popular Browser Instructions

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Options > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Cookies
• Edge: Settings > Cookies and Site Permissions

Private Browsing Modes

• Incognito mode in Chrome
• Private browsing in Firefox and Safari
• InPrivate browsing in Edge
• Cookies are automatically deleted when you close private windows

Browser Extensions

• Ad blockers that also block tracking cookies
• Privacy-focused extensions for enhanced control
• Cookie management tools for advanced users
• Tracker blocking extensions

Mobile App Tracking

Our mobile apps use similar tracking technologies to cookies for analytics and personalization.

Mobile Identifiers

• Advertising ID (Android) and IDFA (iOS)
• Device identifiers for analytics and personalization
• App-specific identifiers for user recognition
• Push notification tokens for messaging

Mobile App Permissions

• Location data for region-specific content
• Camera and microphone for social features
• Storage access for game data and preferences
• Network access for online functionality

Mobile Privacy Controls

• iOS: Settings > Privacy & Security > Tracking
• Android: Settings > Privacy > Ads
• App-specific privacy settings within our mobile app
• Opt-out of personalized advertising

Cross-Platform Tracking

• Synchronization between web and mobile experiences
• Unified user profiles across devices
• Cross-device advertising and analytics
• Consistent privacy controls across platforms

Cookie Retention and Expiration

Different cookies have different lifespans based on their purpose and legal requirements.

Session Cookies

• Automatically deleted when you close your browser
• Used for temporary data during your visit
• Essential for shopping cart and form functionality
• Cannot be used to track you across sessions

Short-Term Persistent Cookies

• Expire within hours or days
• Remember recent activities and preferences
• Used for fraud prevention and security
• Automatically renewed with continued use

Long-Term Persistent Cookies

• May last for months or years
• Store long-term preferences and settings
• Enable personalization across visits
• Subject to periodic review and cleanup

Cookie Cleanup

• Regular audits of cookie usage and necessity
• Automatic deletion of expired cookies
• Removal of cookies for discontinued features
• Compliance with data retention policies

Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices or legal requirements.

Notification of Changes

• Email notifications for significant changes
• Website banners and announcements
• Updated "last modified" date on this page
• In-app notifications for mobile users

Types of Updates

• New cookie types or purposes
• Changes to third-party partners
• Updates to retention periods
• Enhanced privacy controls

Your Response to Changes

• Review updated policy carefully
• Update your cookie preferences if needed
• Contact us with questions or concerns
• Discontinue use if you disagree with changes

Contact Us About Cookies

If you have questions about our use of cookies or need help managing your preferences, we're here to help.