Privacy Policy

Information We Collect

We collect information you provide directly to us, information we obtain automatically when you use our services, and information from third-party sources.

Information You Provide

• Account registration information (username, email address, password)
• Profile information (display name, avatar, gaming preferences)
• Payment information (processed securely through third-party payment processors)
• Communications with our support team
• User-generated content (reviews, comments, forum posts)
• Survey responses and feedback

Automatically Collected Information

• Device information (device type, operating system, unique device identifiers)
• Usage data (games played, session duration, in-game actions)
• Log information (IP address, browser type, access times)
• Location information (general geographic location based on IP address)
• Performance data (app crashes, loading times, feature usage)

How We Use Your Information

We use the information we collect for various purposes, including:

Service Provision and Improvement

• Providing and maintaining our gaming platform
• Processing transactions and managing your account
• Personalizing your gaming experience and recommendations
• Analyzing usage patterns to improve our services
• Developing new features and games

Communication and Support

• Responding to your inquiries and providing customer support
• Sending important service announcements and updates
• Delivering marketing communications (with your consent)
• Notifying you about new games and features

Legal and Security Purposes

• Complying with legal obligations and regulatory requirements
• Protecting against fraud, abuse, and security threats
• Enforcing our terms of service and community guidelines
• Resolving disputes and investigating violations

Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our platform, including:

• Cloud hosting and data storage providers
• Payment processing companies
• Analytics and performance monitoring services
• Customer support platforms
• Marketing and communication tools

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety
• Investigate potential violations of our terms
• Prevent fraud or other illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to appropriate confidentiality protections.

Data Security Measures

We implement comprehensive security measures to protect your personal information:

Technical Safeguards

• Encryption of data in transit and at rest using industry-standard protocols
• Secure server infrastructure with regular security updates
• Multi-factor authentication for administrative access
• Regular security audits and penetration testing
• Intrusion detection and monitoring systems

Organizational Measures

• Employee training on data protection and privacy practices
• Access controls limiting data access to authorized personnel
• Regular review and update of security policies
• Incident response procedures for potential data breaches

Your Rights and Choices

You have several rights regarding your personal information:

Access and Control

• Access and review your personal information
• Update or correct inaccurate information
• Delete your account and associated data
• Export your data in a portable format
• Restrict certain processing activities

Communication Preferences

• Opt out of marketing communications
• Manage notification settings
• Control cookie preferences
• Adjust privacy settings in your account

To exercise these rights, please contact us using the information provided in the Contact section.

Data Retention Policies

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:

Account Information

• Active accounts: Retained while your account remains active
• Inactive accounts: Deleted after 3 years of inactivity
• Deleted accounts: Most data deleted within 30 days

Usage and Analytics Data

• Aggregated usage statistics: Retained indefinitely
• Individual usage logs: Deleted after 2 years
• Performance data: Retained for 1 year

Legal and Compliance Data

• Transaction records: Retained for 7 years
• Support communications: Retained for 3 years
• Legal compliance data: Retained as required by law

International Data Transfers

LitePlay operates globally, and your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:

Transfer Mechanisms

• Standard Contractual Clauses approved by relevant authorities
• Adequacy decisions for transfers to approved countries
• Binding Corporate Rules for intra-group transfers
• Certification schemes and codes of conduct

Data Processing Locations

• Primary servers located in the United States and European Union
• Backup and disaster recovery systems in multiple regions
• Content delivery networks for improved performance

Children's Privacy Protection

We are committed to protecting the privacy of children and comply with applicable children's privacy laws:

Age Restrictions

• Our services are not intended for children under 13 years of age
• We do not knowingly collect personal information from children under 13
• Users between 13-17 require parental consent in certain jurisdictions

Parental Controls

• Parents can review and delete their child's information
• Parental consent mechanisms for data collection
• Age-appropriate content filtering and restrictions
• Limited data collection for users under 18

If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

Third-Party Services and Links

Our platform may contain links to third-party websites, services, or applications. This privacy policy does not apply to these external services:

Third-Party Integrations

• Social media login and sharing features
• Payment processing services
• Analytics and advertising platforms
• Customer support tools
• Game development and publishing partners

Your Responsibility

• Review privacy policies of third-party services
• Understand data sharing implications
• Manage permissions and authorizations
• Report concerns about third-party practices

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and collect information about how you use our services:

Types of Cookies

• Essential cookies: Required for basic functionality
• Performance cookies: Help us understand usage patterns
• Functional cookies: Remember your preferences
• Advertising cookies: Deliver relevant advertisements

Managing Cookies

• Browser settings to control cookie acceptance
• Our cookie preference center
• Opt-out tools for advertising cookies
• Mobile device settings for app tracking

For detailed information about our cookie practices, please see our Cookie Policy.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Your CCPA Rights

• Right to know what personal information we collect and how it's used
• Right to delete personal information we have collected
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your privacy rights

How to Exercise Your Rights

• Submit requests through our privacy portal
• Contact our privacy team directly
• Verify your identity for security purposes
• Designate an authorized agent if needed

We do not sell personal information as defined by the CCPA.

GDPR Compliance

For users in the European Union, we comply with the General Data Protection Regulation (GDPR):

Legal Basis for Processing

• Consent: For marketing communications and optional features
• Contract: To provide our gaming services
• Legitimate interests: For service improvement and security
• Legal obligation: To comply with applicable laws

Your GDPR Rights

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

You also have the right to lodge a complaint with your local data protection authority.

Policy Updates and Changes

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements:

Notification Process

• Email notification for material changes
• In-app notifications and banners
• Website announcements
• Updated "last modified" date

Your Options

• Review changes and continue using our services
• Contact us with questions or concerns
• Discontinue use if you disagree with changes
• Exercise your data rights before changes take effect

Continued use of our services after policy updates constitutes acceptance of the revised terms.

Contact Information

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us: